Addiction to social networking Essay

Specific Purpose: To persuade my audience that actions need to be taken to stop the addiction to social networking. Thesis Statement: Being too addicted to social networking can cause some serious problems, so it is necessary to stop it. Main Points: ?.Addiction to social networking has caused serious problems. A. Addiction to social networking leads to distraction while working. B. Addiction to social networking makes us feel isolated in real life. C. Addiction to social networking weakens our ability to think. ?.Some factors contributes out addiction to social networking. A. Technology development gives us the chance. B. Psychological need to express ourselves adds to the obsession. ?.Actions need to be taken to stop the addiction to social networking. A. We can download some app to force ourselves to be focused. B. We should arrange our time for efficiently. C. We should engage ourselves in real-life socializing. See more: Satirical elements in the adventure of Huckleberry Finn essay INTRODUCTION (Attention getter) How many of you know what ‘s the picture I showed on the screen?Actually, it’s an APP for Apple and Android users.It was developed to force ourselves to focus on our study, cutting our obsession with our phone.It works very simple but also very rude.At first, you should set a time, such as 20 min, or 1 h, during which, you expect yourself to focus on your study without any connection to you phone. Once you break the law you set yourself, immediately, the app will automatically send a message to renren, to inform everyone that you fail to concentrate and seek contempt and supervision. .(Relevancy statement) But why we must use the app to force ourselves to get focused? Even at the cost of being abused?Could it be  said that there is something making it a really tough job to be attentive to our daily life?Then what is it ? ?.(Credibility) But why we must use the app to force ourselves to get focused? Even at the cost of being abused?Could it be said that there is something making it a really tough job to be attentive to our daily life?Then what is it ? (Thesis statement) So we must stop our addiction to social networking. ?.(Preview of main points) Today we will analyze the harm, cause of social networking and some tips to help us end it. (Transition) Let’s start with the harm. BODY (Main Point 1)problems But was it worth the time we spent?Of course not.Now I will show the three bad consequences resulted from overuse of social network.They are: Distraction while working, Isolated in real life, Weakening in thinking. (Internal Preview) Now I will show the three bad consequences resulted from overuse of social network.They are: Distraction while working, Isolated in real life, Weakening in thinking. A.(Subpoint 1) There is a research sponsored by harmon.ie and executed by uSamp, showed that almost 60% time for distration are wasted exchanging different windows of social network, email, sms, 45% staff can work continually without any interruption for 15 min and 53%staff at least waste 1 hour on social networking. It’s obvious that distraction has killed most of our efficiency. B.(Subpoint 2) Social networking also makes us feeling lonely in real life. Let’s think about why social networking is developed? What’s its initial aim?In light of the fact that we’re too busy to meet with each other and to involve ourselves in socializing, it gives us chance to communicate through Internet and generally, is aimed at building relationship. But what’s happening now?While get-together, we focus on mobile phones. Then the waiter serves the dishes, we take a photo of the dishes then go on with the phone thing. Some foreigners even ask whether phones in China can test the food is poisonous or not. It may sounds hilarious.Thing really go contrary to our wished. Check the following signals: 1How often do you stay up late for SNS? 2How long do you focus on your phone while real-life socialing? 3Will you be upset without phone? 4Do you often feel I have nothing to say – -? 5Are you  anxious when face-to-face talking? If most of your answers is yes, you had better pay attention to whether your connection with social networking is too much. Don’t be the slave of social networking. C.(Subpoint 3)Do you know the man in the picture?He’s mark bauerlein. He wrote a book called the dumbest generation. In his book, he indicates that digital era is making the young the dumbest generation Nowadays, young people are too engaged in tools for entertainment, such as social networking, mobile phone, and so on. Technology does a vitally supportive job. What do we usually do in SNS? Girls tend to upload their photos, which are carefully elected, to gain respect or admiration or something. short messages are common too. It can show how some one feels instantly. Another function is share. Whatever catches your eyes or whatever you are for, click share, then anyone is informed. (Transition)But what indeed contribute to its burgeoning? (Main Point 2) causes A. (Subpoint 1) Technology development Firstly, nowadays almost every one brings with himself a cell phone, and there is wifi everywhere like in cafe, classroom, bus stop and airports. It gives us the chance. B.(Subpoint 2) Psychological need What do we mostly post on social networking? Photos, short messages. The phenomena implies the need to express ourselves. Also we tend to choose to be defined by others, which results from the lack of self-confidence. (Transition) Given the situation above, people are now working on the solution. (Main Point 3) There are some tips. A.(Subpoint 1) we can appeal to outside forces. B.(Subpoint 2) we should be a good timer. C.(Subpoint 3) we should engage ourselves in real-life socializing. CONCLUSION (Review of main points) On the whole , it is high time that we recognized the significance of ending our attraction to social networking. So As a  result, we should take some effective methods to solve the problem. ?.(Closing remarks) So keep away from your phones or laptops and reach the real-life friends. Thank you! REFERENCE 1.We Are Social 2.harmon.ie 3.Internet

The nineteenth century in the US

The nineteenth century in the US had an unmistakable theme, immigration. Over 20 million immigrants, mostly European, came to the United States between 1820 and 1900. They came for a variety of reasons. Most came because the economies of many European countries were in crisis and workers had a very hard time finding work. As well, some fled religious and cultural persecution. Most of them decided to come to the US because of the opportunities they had heard abounded in the US. One immigrant put it well when he said, â€Å"We are in such bad shape and in need of so much that there is nothing left for us here, we must go. † Once they arrived in the US, the immigrants were seen as second class citizens by the vast majority of US citizens. As one American put it, â€Å"I can't understand those scum, those immigrants, for they talk differently and do things differently than I do. † The flood tide of Europeans also overwhelmed the limited charitable services available at the time. One historian referred to the settlement house movement as, â€Å"effective as bailing out the ocean with a teaspoon. Immigrants emigrated to America for the opportunity to improve themselves and found horrible working and living conditions that were a large price, although it was one they were willing to pay. Immigrants came to the US because of political persecution and economic hardships at home. Some European countries persecuted certain ethnic groups for no apparent reason. For example, both Yugoslavia and France blamed Jews for their economic problems. As the French Secretary of the Treasury put it, â€Å"Those Evil Jews who befoul our towns shall not work here, for they are second. Christians shall get the right. † Jews would get beaten by the police and as a result sought political asylum in the â€Å"land of the free†, the United States. It was also extremely difficult for many to get jobs in Europe where 50% of the workers were unemployed in some countries. The main exception was England which thrived on industry as the US did. Workers were encouraged to go to the US because of pamphlets that gave such promises as â€Å"Good work, a free life, a good life for all. † The demand of factory workers was constantly growing, and immigrants decided to take their chance. As one immigrant said, â€Å"We have nothing to lose, for we have nothing. The US is our greatest and only chance. † Immigrants came to the US expecting a higher standard of living but were forced into poor living and working conditions. The vast majority of immigrants, who lived in cities, lived in tenements. These were apartment buildings that were shabbily constructed and contained extremely small apartments. Twenty four to thirty two families were packed inside these six to eight storey structures, often referred to as dumbbell buildings due to the air shaft between the buildings that made them look like dumbbells from above. The residents were highly susceptible to disease, and life expectancy was significantly lower, by about 10 years, in these areas. Up to 4,000 people lived on some city blocks. Families had one, maybe two, small rooms. They had no privacy as the walls were thin as well. As one immigrant put it, â€Å"I can't even talk without my entire building knowing what I said, the walls are so thin. † Bathrooms were also usually outside, although around the turn of the century, some began to appear inside. Tenements were also susceptible to fires. Due to the required air shaft between buildings, the air got trapped which caused more fires. As the material that tenements were made of was very susceptible to fire, widespread fires were common. As one immigrant described it, â€Å"I watched it and as the flames struck it, the entire block seemed to go up in a flash. It was horrible. † Working conditions for the immigrants were also horrific. The immigrants generally did two kinds of work. The first were the jobs Americans wouldn†t do and the second were the unskilled jobs that almost any person, American or immigrant, could do. Immigrants were also willing to be paid less money for the same work. Immigrants were often used as strike breakers because many of them didn†t understand the concept of strikes since it wasn†t part of their culture. The immigrants saw these jobs as ones that had been abandoned and so they took them, provoking anger in Americans for â€Å"job stealing†. As Guillaume Fouchon said,†We do not strike because it challenges our honor. As well, in the old country, there were so few jobs and so many workers. † Also, immigrants misunderstood the process of striking because it was hard to organize people who spoke different languages. Immigrants also had very little in the way of political power. This was not much of a problem, however, for as one immigrant said, â€Å"I just want to succeed, and then I'll worry about how much political power I have. † With the exception of some groups like the Irish, the immigrants had no political power at first. However, near the turn of the century, immigrant votes became a factor as they represented 15% of the voting public in New York alone. This caused the immigrants to gain increased political power through the vote. The Chinese were often called the devils of the immigrants. They were different than all the other immigrant groups because they had a different complexion. As a result, they were subject to more prejudice. The Chinese, who mainly lived and worked in California, took many railroad jobs away from the preexisting Americans. This resulted in their being stoned and having their houses burned to the ground. Such actions were supported by both major parties. As a Democratic National Committee spokesman said, â€Å"We must fight to rid the earth of the evil Chinese. † This was significant because even the â€Å"party of the immigrants†, the Democrats, were against the Chinese. Also, most Chinese, unlike most Europeans, wanted to go to the US, earn money and then go back to China. The American public resented the Chinese and labeled them as a second-class race. As a result of all this prejudice, the Chinese were largely banned from immigrating. As Robert Ingersoll said, the Chinese were not allowed to follow the national progression that benefitted earlier immigrants. Immigrants hoped that by coming to America, they could still retain their culture which they were unable to do in large part due to the education system. Immigrants hoped that they could both move up socially to the same level as the Americans as well as keep their identity intact. When they first arrived, immigrants kept their cultural identity intact by creating ethnic neighborhoods such as Little Frances or Little Italies. These were places for people of one ethnic group, or even one town or one province, to retain their cultural values. These were very prominent, with 17 little Italies in Chicago alone. It was essential for these immigrants to have these places to attempt to avoid assimilation. As Italian immigrant Verduccio Marsongeri put it, â€Å"I need my little Italy because the old country is still so important to me. † In this way, the free education given in the US to most children, American or immigrant, was a mixed blessing. While it certainly prepared immigrant children for better jobs due to better education than their parents had had, education also resulted in a loss of cultural identity. Those children who were educated in the US were instilled with American and not old country values as well as English as the primary language. This was in fact an intended consequence of the education expansion, that the immigrant children be assimilated into American culture so as to eliminate the foreign influence on the US. While immigrants certainly didn†t want their children to be assimilated into American culture, they were willing to pay the price if it meant better education. This accounted largely for the 3 fold increase in students from 7 million in 1870 to 22 million in 1920, as well as a rise in participation from 57 to 78 percent. While the doors of primary education were open, the doors of higher education remained largely closed to the immigrant. Immigrants could go to some lower tier private colleges and state universities, but not in general to the big names such as Yale, Harvard or Stanford. Yet, still it was a major improvement for now the immigrants could be educated the same as Americans. In conclusion, the immigrants came to the US in search of opportunity but found harsh conditions. The opportunity and advances the immigrants made in the US came at a large price. Factory workers were not able to move up and were forced to work in horrid conditions for low pay. Many despaired and wanted to move back, but they couldn†t due to lack of money. Many more, however, willingly stayed. The real benefits of American opportunity and culture would be passed down to the succeeding generations. Overall, the immigration from the Europe and Asia to the US was the largest in world history. As Christa Jackstone, historian, said about the affect immigrants had on the US, â€Å"Immigration in the late 19th and early 20th century really made this country because they literally built this country. As the blacks had done in the years before the Civil War, the immigrants were doing the hard work behind the scenes while other people took credit for it. † Although the immigrants themselves paid a large price, they willingly took the first steps that would benefit future generations.

My Writing Experience

Cody Dwells 1-21-13 English 101 My writing experience hasn’t always been good. In fact I’ve had to get some help with it. I was the type that didn’t know how to start a sentence or end one. The help that I got was in grade school, and it really made me get looked down on, so that’s why I didn’t ask for help any more. This had a big impact on me. It made me not want anything to do with writing, because I thought I wasn’t any good at it.My senior year in high school I was put in Mrs. Effie Stidham’s class. She was the new teacher that year and no one really knew her, but she cared for her kids in class. She was the type of teacher who would really help with any problem, and she would do it in a way nobody else knew. The second day of class we had an essay to write, and it was about stop lights. Well I talked to her and told her about my problem. About me not liking to write and wasn’t that good at it.So she came up with the idea f or me to write about anything I could, so the first thing to hit my mind was some personal problems I had been having. One page led to another and it really felt great to get it out and off my chest. After I stared to write about all my problems I felt free, like I was expressing myself and doing away with my problems. That’s when my writing experience changed, it changed for the best. The only real problem I had was run on senesce and where to put comas.I had got into college, and my first year I took English under Randy Moon. He had brought new things to the table. Things that I needed to know, like where to put comas and what a run on was. He offered more help on how to write essays. It was hard for me to start writing essays, because here I was again trying to write about other things. Mr. Moon had made us try something in class one day called free writing. Free writing is where you start off on topic and write if your mind goes blank just keep writing about anything.Befo re you know it your mind goes right back to the topic. This has helped me so much to become a writer. I’m still not the best at writing, but it is a lot easier for me. I have become to like writing it’s one of my favorite subjects now. Writing is a very important part of life, no matter what you do. Sometimes you’re writing can determine if you get the big job or not. If you were like me and about to give up, don’t cause they are help out there you just have to find the right person that is willing to do so.

Behavioural theories Essay Example | Topics and Well Written Essays - 3500 words

Behavioural theories - Essay Example Different theories may vary depending on the manner in which they are tested and developed. For instance behavioural theories are theories that attempt to give an explanation concerning the reasons behind the changes in a person’s patterns of behaviour. Behavioural theories cite personal, behavioural, and environmental traits as a key factor in the determination of an individual’s behaviour. In recent studies, there has been a demand for the utility of these theories in education, health, energy, international development, and criminology areas with the wish that when the behavioural theories are understood, then the services that are given in this area would be improved (Nutbeam, 2000). This paper explores different behavioural theories and the understanding of behaviour. Recent studies have shown that that the key theories, which are the baseline for the current understanding of the behaviour theories, were documented in the 1980s. Some of these theories include icek Ajzen’s and Martin Fishbein works on the ‘reasoned action theory’ (Ajzen, 1985). ... esearch towards the understanding of behaviour change management alngside widening the base of the research so as to revise the current theories whose key focus is on initial changes (Akers, & Krohn, 2009). Certainly, the behavioural theories focus on a variety of factors that attempt to give an explanation of behavioural change. Example of these theories include social, cognitive theory, reasons action theory, learning theory, transtheoretical theory, health process action theory, and the planned behaviour theory (Bandura, 1989). There are some specific elements that could be applied in these theories. One key example of the elements is self efficacy, which can be applied to almost all these theories. Self efficacy is a person impression concerning his ability in performing a challenging task like going through surgery. Such an impression relies on factors such as a person’s prior success in that task, tasks that are related, the physiological state of an individual, and the persuasion source from outside (Bandura, 1989). Self efficacy is believed to be a prediction of the level of efforts that an individual will release in maintaining and initiating a change in behaviour (Elton, 2003). Learning theory, on the other hand, is a theory that originated from behaviourists such as B.F Skinner. The theory argues out that behaviour that is complex could be learnt slowly by modification of behaviours that are simple (Skinner, 1957). In this theory, reinforcement and imitation have a significant role to play. In this respect, an individual will learn through copying the behaviour that he observes in other people. Additionally, rewards are useful in ensuring that the desired behaviour is repeated. Whenever behaviour comes about due to reinforcement and imitation, there would

Management of ChangePrepare a report for the senior management of an Essay

Management of ChangePrepare a report for the senior management of an organisation of your choice identifying an agenda for a management of change programme - Essay Example The role of a leader and communication will be taken into account to reduce resistance to change and speed the process of change. Prescription for change High rates of its development, great volumes of currency receipts have an active influence on various sectors of economy that promotes formation of hotel industry. The most well known Hotel chains are Hilton, Radisson, Sheraton, Crowne Plaza, Holiday Inn and Ramada, Concord, and Ritz. The development of hotel industry is a current need. The history of development of various hotel corporations, as a rule, testifies, that the level of profit is a result of quality service. The main objective of hospitality operator is to maintain the level of service quality and develop strategies to improve their services. The organization under analysis is Hilton hotel chain. It should be noted that hotels and environments have a two-way reciprocal relationship. On the one hand, hotels are open to, and dependent upon, the social and physical environment that surrounds them. Hotels need financial resources and political legitimacy (a set of laws by which to operate) provided by outside institutions and governments (Hayes, Ninmeier, 2003). Customers are significant members of the environment. And knowledge and technology are also a part of the environment: they are produced by other actors in the environment and purchased by the organization as educated labor or as pure knowledge assets. Organizational environments change includes changing knowledge and technology, new values, new markets, and changes in the global distribution of wealth. Environmental change is a main cause of organizational failure. As environments change, they pose new problems for managers of organizations. New knowledge, for instance, can invalidate the existing knowledge of an entire hotel industry. When environments become turbulent, complex, and resource constrained, the knowledge and skills that Hilton hotels once possessed can become useless, and even a hindrance to change. Hilton hotels will acquire new knowledge and technology, and employ these assets in production quickly. From a Hilton management standpoint, technology is a major environmental factor that continually threatens existing arrangements. At times, technological changes occur so radically as to constitute a "technological discontinuity," a sharp break in industry practice that either enhances or destroys the competence of firms in an industry. Fast-changing technologies, such as information technology, pose a particular threat to organizations. To ensure customer satisfaction Hilton hotels should implement and develop new strategy based on Web services. It is not a unique and a new form of service (some hotel chains have already used this service, but still it is one of the most beneficial area for attracting a new customers). The idea of web-enabling Hilton hotels is to provide hotel management companies with the tools they need to compete more e effectively and to grow their businesses successfully. With the help of Internet Hilton hotels, known for its patchy supply chain and bungling circulation processes, will have the possibility to improve efficiency, inventory, audit control and to diminish infrastructure and operation costs by web-enabling their business online. Internet will support the hotel industry to be better equipped to handle business desires, paying attention to clients' needs, competitors and

Different Products and Factors which Affect their Demand and Supply Assignment

Different Products and Factors which Affect their Demand and Supply - Assignment Example Similarly, any decrease in the price of a commodity will increase its quantity demanded that will result in an extension of demand i.e. movement along the same curve towards a higher level of quantity demanded. Any other factors other than price which affects the demand for a product will result into a change in its demand at every level; hence the whole demand curve will shift from its original position and will operate on a new demand curve formed on the basis and magnitude of the change. Some factors which affect the demand for a product are changes in the income level of a person, changes in the distribution of income, advertising, and marketing of the product, consumer’s taste, fashion or trend, credit facilities associated with the product, the price of substitute goods and complementary goods etc. Any changes are population are also considered to be a factor which influences the demand, however, it is considered to be a long-term factor, any changes in a population usua lly occur over a large period of time. The market for convenience foods is expanding rapidly even though there are various programs and efforts directed to inform the people about its adverse effects on human health. Some people believe that it contains a lesser amount of nutrients and a higher amount of fats, preservatives, taste enhancers etc. Despite the concerns associated with it, the demand for convenience food is on the rise as the quality or taste of the food and female employment has increased. More people are attracted towards these nearly ready-to-eat meals as they feel it saves time and is more convenient than usual cooking. The market for convenience foods is expected to expand further which means there will be further increases in its demand, this could be due to different factors such as a change in taste, fashion, lower price, higher quality etc. The price of good always plays an important role in determining what quantity will be demanded by the consumers. The price of convenience foods is expected to decrease as newer and efficient factors and methods of production are been used.

INDUSTRY ANALYSIS PROJECTS Research Paper Example | Topics and Well Written Essays - 1000 words

INDUSTRY ANALYSIS PROJECTS - Research Paper Example The scopes, opportunities and contexts of the publishing industry including the Canadian publishing industry are governed by the NAICS codes. But the advent of the internet and the increasing access of the population to the World Wide Web have blurred the geographical boundaries affecting the publishing industry. The value chain of this industry has undergone major changes and has assumed a more complex structure with the changes in the reading preferences of people as well as the changes in the teaching styles in different countries. The distribution channels of the publishing houses have also evolved with the shifting contexts of the industry. The geographical constraints of the publishing industry have been abolished and the importance of quality of publishing has become more critical for companies to survive in this industry. The publishing industry is dependent on achieving economies of scale in their operations and is dominated by the concentrated level of competition. The indu stry is in the maturity phase which needs to revamp the processes in order to prevent the saturation of the industry and create sustainability and development for the publishing industry. Innovation and balance between print and online publishing are critical factors that decide the scope of the publishing industry. The Canadian publishing industry has been facing major challenges in the changing global scenario. The powerful publishing companies in this industry being more focused on profit reaping rather than following the industry standards and have created certain obstacles in this specific industry. The domestic publishing firms are losing their importance due to the entry and dominance of the foreign publishing houses operating in the Canadian publishing sector. Other issues and boundaries faced in this industry are the achievement of economies of scale and the quick response to the shifting preferences of the consumers of the industry. The balance of power in

Mathematics Project Based & Game Based Learning vs. Traditional Dissertation

Mathematics Project Based & Game Based Learning vs. Traditional Repetition Learning - Dissertation Example Bouris, Creel and Storz (2004) state that the game based approach is an innovative approach of teaching Mathematics. It involves the use of games and technology. The method entails both simple tasks and difficult tasks, which are done individually or in groups. Traditionally, people learned mathematics through memorization of mathematical concepts as teachers demonstrated procedures in class. After the lesson, a teacher would give students homework based on the concept covered in class. This mode of learning advocates memorization of Mathematical concepts by the students (Bouris, Creel and Storz, 2004). Certainly, math skills required for students to function effectively in the 20th century are completely different than present skills requirement, hence the need to change the way mathematics as a subject is taught. Presently, there is an ongoing debate as to the best way to effectively teach mathematics and whether the traditional method is still effective. The present study will see k to compare Project- Based Learning (PBL) and Game-Based Learning (GBL) with the Traditional Repetitive Learning (TRL) to determine the most effective method of teaching mathematics. Significance of the Study Following increased pressure by the United States Department of Education, as well as the state of Tennessee Department of Education on mathematics teachers to enhance students’ mastery of mathematics as a key subject; teachers are increasingly adjusting their teaching methods to help improve students understanding of the subject. However, to some mathematics educators, the focus of academic achievement never goes beyond classroom and quizzes given to students. This notion has created an environment that continues to bar students from appreciating the applicability of mathematics to real-world problems (Afari et al., 2013). Even though continuous research has been done on teaching mathematics, little has been done on the effective methods of teaching the subject. Previo us researchers have tried to prove and provide evidence that mathematics is a critical subject for societal development while others sought to establish students’ performance in this subject. For instance, in 2012, the US Department of Education found that 8th grade students from the US were ranked 24th out of 29 countries in mathematics literacy. This was a clear indication that there was a big problem in the way mathematics as a subject was taught. Compared with other students from countries where PBL and GBL teaching methods had already been implemented, the US students’ scores were found to be low. Such low test scores and considering the impact of using different approaches when teaching mathematics, led to this study that seeks to establish the effectiveness of PBL, GBL and TRL approaches of teaching mathematics. This study will be conducted at Pine Elementary School which has a total population of 747 students. Departing from other previous researches that sough t to compare performance in mathematics relative to other subjects, this study will focus on effective teaching approaches that can enhance students’

Cliff erosion and saltmarsh Assignment Example | Topics and Well Written Essays - 1000 words

Cliff erosion and saltmarsh - Assignment Example Cliff erosion or cliff retreat in particular has vast economical effects on property by indirectly playing part in land sliding. However, the eroded land is deposited somewhere else and they are in turn responsible for indirect creation of salt marshes. The paper will take a look at the process of cliff erosion along with the development of salt marshes at North Norfolk. The major processes involved are discussed in detail; 2. Cliff Erosion The Hunstanton cliffs in North Norfolk are considered as an example and a case for cliff erosion. They have a length of approximately three kilometers and a maximum height of 18 meters . The cliffs are composed of weak rock or chalk in particular. They are inclined at an angle of 60 degrees. The cliffs have retreated almost 30 meters in 127 years of observation. The major cause of Cliff Erosion is the cutting action of the waves. The waves come in contact with the lower base of the cliffs and move the base material by cutting away rocks. The process is accelerated by presence of cracks in rocks which assist in erosion and even weathering. Once the base is undercut, the cliff becomes unstable and the structure above sea level crashes. The rate of erosion depends on the angle at which the waves collide with the cliffs. In case of the Hunstanton cliffs, the waves run parallel to the cliffs. Rise in sea levels is a major concern for cliff erosions. It is estimated that by the year 2020, the sea levels can rise as much as 29 centimeters (Pethick, 1993). Global warming has accelerated the rate and the rise has serious consequences not only for islands but present indirect threat to settlements near cliffs. The effect reinforces the actions by tides and contributes towards erosion. Furthermore, this rise effects the embankments and in particular the estuaries. 2.3 Tectonic Activity A possible explanation for cliff failure for chalk based structures were pre existing cracks by tectonic activity (Mortimore and Duperret, 2004). The theory was presented by Mortimore in 1979 and relies on the concept that the cliff structures have cracks and fractures that were induced by tectonic activity in the region. The fractures make the cliffs unstable and vulnerable to the effects of erosion or weathering. Furthermore, tectonic activity has been linked to the effects of rising sea level. The crust changed its height over time and in turn the mean surface level decreased (Pethick, 1993). 3. Salt Marshes The North Norfolk coast has developed almost 12 distinct salt marshes over a period of 2000 years (Pethick, 1980). The area has seen development of marshes along the coastline as well as some area housing marshes inland. These marshes are spread across the length of 30 kilometers and therefore, experience almost similar tidal conditions. Some of the reasons for development of these marshes are discussed in detail; 3.1 Tidal Activity Tides are the main carrier for material and factor for development of salt marshes. Tides deliver material which can grow in sea water and sediments are continuously fed to the area. Marshes change over time and their geographical properties depend mainly on tidal activity. The low tides give an opportunity for the marsh to grow and the high tides deliver minerals from the surrounding areas. These are generally found in spits and embankme nts. Developing marshes however, are at sandy environments near the coastline. The mature marshes are covered for almost 7 to 10 hours in a single lunar cycle (Stoddart, Reed and French, 1989). If the marshes are

A society & dominated Essay Example for Free

A society dominated Essay In a society dominated by pop culture, fashion always comes into play. For pop culture always requires novelty, and people has to keep up with the trends as time changes. Fashion has affected almost all aspect of the Homo sapiens way of living for it is the key to change. And because fashion takes many forms as time changes it had even infiltrated our mindset in setting a standard for a good physique—the very idea of sexy per se. In line with this, two writers discuss how fashion has greatly affected the psyche of both male and female of this generation as to how they perceive the image of a sexy person. Andrea Heiman in her article â€Å"When a Fad Does a Body Harm† and Rita Kemply’s article â€Å"Boys and the Beefcake Images† have pointed out that fashion has created a venue for other people to abuse their body and to live an unhealthy lifestyle. That is girls starving themselves to death to look perfectly thin and boys excessively using steroids to live up to the very concept of machismo today. Both Heiman and Kemply agree that a change in fashion as subject to the body form of both men and women has become hazardous to health. However the two authors have taken different sides to explain why this scenario happens. On the one hand Heiman, the feminist said that women starved themselves to death because being thin has become the epitome of looking really good to most men. As women strive to be part of the arena dominated by men, fashion has created ways to repress them. By looking frail men still claims their superiority over women. On the other hand Kemply perceive that the primary reason why men use steroids to maintain the so-called masculine image is that they are being judge with their physicality. Kemply said that women have created a standard that most men look attractive when they have muscles, lean body and no beer bellies. Both authors were able to explain how fashion can become hazardous to one’s health. However it is not sound that the reason why these circumstances happen is blamed on the perception of male and female toward the ideal look of a sexy body. For both genders are just victims of the so called pop culture. Moreover, pop culture has their psyche conditioned to that kind of notion to a point that their self-esteem becomes low. People should not judge a person based on how he or she looks. A standard of looking sexy should not be made for it is not the physical aspects of a person that counts most when we are trying to build a healthy relationship. In addition, fashion should be the melting pot of change that could benefit every regardless of gender. It should not be the key to affect the mentality of everyone that would cause to detrimental effects to our body.

Exile As Motif In Lenrie Peters English Literature Essay

Exile As Motif In Lenrie Peters English Literature Essay Christopher Babatunde Ogunyemi is a PhD research fellow at the Department of English, Obafemi Awolowo University, Ile Ife. He was educated at the University of Uyo, Akwa Ibom State in Nigeria. He holds a Master degree in Comparative Literature from Dalarna University and he lectures English and Literature at Joseph Ayo Babalola University Ikeji Arakeji, Osun State in Nigeria. He is the author of Male Autobiographical Narratives and Gender Imperatives, Topical Issues in Literature and Globalization and Narratology and Contemporary Fiction which were all published by VDM-Publisher and Lap-Lambert Academic Publishing in Germany. He has leading papers in international journals of high repute. Dr. Niyi Akingbe teaches Comparative Literature, African Literature and Protest studies at the Joseph Ayo Babalola University, Ikeji-Arakeji, Osun State, Nigeria. He has written two critical works: Social Protest and the Literary Imagination in Nigerian Novels and Myth, Orality and Tradition in Ben Okris Literary Landscape. His articles have appeared in leading journals on African Literature. Abosede Adebola Otemuyiwa is a lecturer in the Department of English, Joseph Ayo Babalola University, Ikeji- Arakeji, Osun State, Nigeria. She has published some articles in some scholarly journals. Living Anonymity: Exile as Motif in Lenrie Peters He Walks Alone Christopher Babatunde Ogunyemi Department of English Joseph Ayo Babalola University, Nigeria. [emailprotected] and Niyi Akingbe Department of English Joseph Ayo Babalola University, Nigeria [emailprotected] Abosede Adebola Otemuyiwa Department of English Joseph Ayo Babalola University, Nigeria [emailprotected] Introduction Exile is strangely compelling to think about but terrible to experience. It is the unhealable rift forced between a human being and a native place, between the self and its true home: its essential sadness can never be surmounted. And while it is true that literature and history contain heroic romantic, glorious, even triumphant episodes in an exiles life, these are no more than efforts meant to overcome the achievements of exile permanently undermined by the loss of something left behind for ever. (Edward Said, 2001:137) Edward Saids submission above best explains the fundamentals about writings on Exile which portends either self-identity or collective identity of a group of people who live in a continuum. This kind of writing either informs, educates or entertains but the major motif here is to criticize and to sarcastically inform the people within the literary ethos about the exigency of exile, its psychological effects, sociological effects and even its political effects on African people. Exile writing visualizes issues that bother on alienation and the quest for freedom. Writers throughout the ages have been using their literary works of arts to show various reactions that bother with exile. Some x-ray physical exile others psychological exile which grossly affects the psyche of the writer or the character in question. Migration and forced migration are panacea to alienation and exile. Writings emanating from such feelings are nostalgic and thought provoking. Many writers have used their works to buttress the feelings of exile in time and space. The experience of exile literature in Lithuania is predicated on the apocalyptic second coming of the soviet armies in Lithuania. This threw away many intellectual and professional away into exile. Poets arose to react critically to these plights. Examples of such poets are Kazys Bradunas (b.1917), Jonas Mekas (b.1922), Algirdas Landsbergs (b.1924) among others from all parts of the world. Our concern in this paper is to examine exile as motif in Lenrie Peters poetry that is entitled He Walks Alone The poem explains various reasons Africans go on exile and their impressions when they feel nostalgic. Feelings for their roots, their families and their cultures give rise to some sensitive impressions in their works of arts. However, the work uses textual analy sis to explain how Lenrie Peters uses irony and metaphor to portray the image of exile politically, psychologically, economically and physically as recurring motifs in his poetry. His wealth of imagery is situated within the axis of literary application in order to explain what informs migration literature in Africa. This paper is visualized in six movements: the first being the introduction throws a searchlight into the concept of migration and its attendant example in Lithuania and Africa. The second probes into what constitutes the textual analysis approach; the third views exile as motif in African poetry; the fourth delves into Lenrie Peters preoccupation of exile; the fifth movement conceptualises the application of the textual analysis to the poem in question and the sixth, being the last movement concludes the work. The paper conceptualises the textual analysis approach to demonstrate the intrinsic value of migration and exile in the body of the text. Daniel Chandler has don e some excellent application of the textual approach to the mass media. This approach allows concrete insight into the understanding of poetry as it moves in time and space. The Textual Analysis Approach There are two main forms of the textual analysis of popular culture artefacts: interpretive and content analysis. This paper shall employ these two variations in its corpus. Interpretive Textual Analyses This include: semiotics, rhetorical analysis, ideological analysis, and psychoanalytic approaches, among many others. These types of analysis seek to get beneath the surface (denotative) meanings and examine more implicit (connotative) social meanings. These textual analysis approaches often view culture as a narrative or story-telling process in which particular texts or cultural artefacts (i.e., a pop song or a TV program) consciously or unconsciously link themselves to larger stories at play in the society. A key here is how texts create subject positions (identities) for those who use them. Content analysis is a more quantitative approach that broadly surveys things like how many instances of violence occur on a typical evening of prime time TV viewing, or how many Asian American women appear in a days worth of TV commercials. This information, especially when linked to more qualitative kinds of analysis, can be very valuable in moving beyond the analysts always somewhat subjective observations (http://culturalpolitics.net/popular_culture/textual_analysis). According to Jan Ifversen in Text, Discourse, Concept: Approaches to Textual Analysis, he explains the textual theory using the Foucauldian discourse analysis and Begriffsgechichte which can be fruitfully combined to develop a textual analysis in any literary work, he takes into cognizance and demonstrates that account both pragmatic and semantic dimensions of language is the task of source criticism to establish this claim. However: Textual analysis, on the other hand is concerned with the linguistic forms of past representations. It must get to grips with the representational chain that links memory to testimony and testimony to writing. Some approaches are applied to textual analysis of historical documents. they touch aspects within textual analysis that particularly concern historical material and literary horizon (KONTUR nr. 7 2003: 60) Meaning-oriented content analysis and interpretive and critical text analysis approaches share a subjective ontological status of human action and behaviour and a methodological commitment to capturing the actual meaning and interpretations of organisational actors involved in corporate narrative reporting. Corporate narrative documents are regarded as a medium for meaning construction for organisational actors. However, text analysis approaches from the interpretive and the critical perspectives acknowledge the researchers subjectivity. Literary works provide overview of the research perspectives and corresponding text analysis approaches which are further in literature. It shows the choice of text analysis approach to be determined by the research paradigm in which the researcher locates him/herself, which, in turn, consists of a specific combination of the researchers epistemological stance and the belief regarding the ontological status of human action and behaviour. (Merkl-Davie s, 2009: 5). We shall apply the textual approach to the poetry of Lenrie Peters in order to understand its evaluative interpretation in migration literature. Exile as Motif in African Poetry Poetry usually employs the use of epigrammatic statements, lyrics, concrete images which graphically delineate incontrovertible truths in life and social justice (Maduka and Eyoh, 2000:14). Based on this, poets such as Williams Wordsworth, John Keats, Shakespeare, Yeats etc use their poetry to explicate various motifs from innocence to experience, nature and love, unbridled quest for social justice and so on. Exile is an example of such subject matter that poetry axiomatically lends its credence on because it deployed terse words and encoded metaphor in the illumination of thematic preoccupation. Poets could successfully communicate their feelings without been harmed or without been intimidated by the societal framework or instrument of power that lacks literary imagination. Similarly, poets easily call the attention of audience to the plight of exile in order to bring about new life and new experiences. It boils down to what is exile. According to Jacqueline Corness in a paper entitled Alienation and Freedom- A study of Dostoevskys Notes From Underground as it relates to the Theme of Exile, she defines exile from the perspective of Said when she opines that: Exile is not, after all, a matter of choice: you are born into it, or it happens to you. For this reason, exile is often thought to be the most psychological difficult state of removal from, for example, ones country. While some people are separated from their homeland because they have freely chosen to live elsewhere, exiles are considered to be at mercy of external forces (2). Exile is a serious human condition that makes many poets to show their concern and also demonstrate how they feel. Wole Soyinkas Telephone Conversation is a capsule presentation of psychological exile experienced in England when he was refused an accommodation simply because he is a black man. Arthur Nortje`s Autopsy is a poem that visualises the evil effects of exile on children who were naturally born into it, they feel isolated and perverted. Buhadur Tejani`s Leaving the Country is a poem in Africa that showcases the evils behind political exile and alienation. The spirit of nothingness, hollow expectations and practical dislocations are the feelings that emanate from people. African poets reflect exile situation as motif in their poetic canon. Lenrie Peters and Exile Preoccupations in Poetry Although, Lenrie Peters is not a victim of political exile, his exile motif in poetry is predicated on the psychological exile and alienation he experiences in Britain. The same feelings Soyinka experiences which makes him to write the Telephone Conversation Before 1965, Peters studies and lives in Cambridge, after the independence of Gambia his country, he came home to help restructure the political and economic situation. His poem He Walks Alone is a typical example of exile and alienation people suffer in foreign land. His biography shows that: Lenrie Peters was born in Bathurst (at the time a British colony), now Banjul, Gambia on September 1, 1932. Poet,narrator, publisher, medical surgeon and opera singer. Author of the poetry books: Katchikali; Satellites; and Collected Poems and the novel The Second Round, 1965. All his works were published by Heinemann, in London, in the collection African writers series. After making his first studies in Bathurst and in Sierra Leone, he travelled to Cambridge to study Natural Sciences at Trinity College. In England, he was the president of the Union of African Students. He also worked as a publisher for one of the earliest Gambian newspapers, The Gambia Echo. As well as Wole Soyinka, Chinua Achebe and other writers, he belongs to the first generation of the Anglophone West African Writers in being recognized as such and being published abroad. He is an enthusiast defender of the panafricanism. A cosmopolitan poet, his densely packed, minimalist stanza structures fit in the broad univ ersal spectrum of human experience: aging and death, the risks of love, the loneliness of exile. In his book Satellites (1967), the poet-doctors detachment is a metaphor for the uprooted individuals painful existential isolation; his scalpel penetrating at the cutting chaotic edge of things an image for the imaginative piercing and spiritual penetration which are the real goals of the poets quest. Although he gets furious with the frustration of the African underdevelopment, he reflects about blind and sickening models of progress that do not show a continuity with the past and destroy more than what they preserve. In his only novel The Second Round, a physicist trained in Great Britain and victim of the so called massacre of the soul brought by westernization, returns to the capital of his homeland filled up with noble ideas about the progress of Africa, but ends accepting a job in a remote jungle hospital and therefore taking roots in the traditional experience (xvii International Poetry Festival of Modelling) He Walks Alone is a poem that shows degree of alienation African students suffer in Europe. As a result of this alienation in their system, they feel exiled and Peters asks them to go home. The poem is a rich experience from the poet who having studied abroad is critical of the hypocritical behaviours which is sometimes found in Europe. An African student is given quality education but refused employment by the system that educates him. The poem is sarcastic because it tries to ridicule the harsh weather and the harsh behaviours Africans face in diaspora. As a result of alienation, some Africans have lost their roots. They want to behave like the Europeans but it is not possible because their physiological traits were not tailored towards the European individualism. Africans are collective in nature, so when they demonstrate Eurocentric feelings, the Europeans could not accept them, the Africans quickly run back home in order to eat in unison, speak in one accord, love themselves and struggle together in African communalism. Textual Analysis of Exile in He Walks Alone The poem is written in seven stanzas of unequal five lines. The poet addresses exile as motif because man is an integral factor in society- Exile has caused many untold pain, isolation and rejection. The first stanza reports: He walks alone head bowed with memories Exiled in the park some playful thing of long ago glues him to a shop window The poet creates an image of an African man in Europe who is looking for an identity. He is not accepted into the system though he is a legal resident. He cannot vote and be voted for; he cannot seek employment in choice places. He walks alone thinking about home, thinking about his family. Most times he goes around with his head bowed to the colour and psychological differences that exist between him and his host community. At the park, he is always given some distance as if he is a mini-human. The situation on the train is the worst, nobody sits beside him. He feels exiled and alienated. The choice of words here shows that Lenrie Peter employs some coded meanings with words like head bowed in memories. The exile is confronted by a denial by the host communitys culture. But also there is a feeling of belonging to a different but alien culture that has no recognition, and which does not accord him any relevance in the colonial metropolis of London. Hence, his head is bowed with memor ies and longing for African warmth usually underscored by: communal gathering, scores of festivals, the warmth of comradeship and shared labour, joy of harvest and a recollection of the sparkling African blue weather of the dry season. An underlining feature of the exiles flirtation with memory is his concern for warmth and tenderness sufficiently present in Africa, a memory which unobtrusively can not be obliterated by a stretch of distance from Africa. In the second stanza, the issue of exile seems more manifest Faded suit sharp lined loosely held by his proud heart shoes scaled with polish cannot comprehend; too much to tell of harsh experiences The African tries to emulate the European but he cannot really fit into the system. The exiles consciousness is sharpened against the backdrop of the drudgery of everyday life in London, reverberated by faded suit, shoes scaled with polish which betrays an instalmental living on the fringes of English society. This is a description placed at the disposal of an exceptional sincerity and a compelling purpose of coping with the debilitating English weather. The choice of being cladded in faded suit and a pair of shoes scaled with polish is bewildering to the exile. But how is the exile in English society expected to cope with isolation, harsh weather and cultural shock? How is he to describe and set his experiences within an historical condition which can only be understood by himself? The exile realises that only memory can be employed as a weapon of liberation to break through the walls of isolation and racial discrimination ineluctably grounded in English social milieu. Memory consti tutes a bastion of recollection of negative experiences for the exile in the poem. The applications of concrete images such as proud heart shoes scaled with polish are contrasting. As an immigrant he is proud to have journeyed to other part of the world, but in the end cannot fit into the new environment. Irony is another instrument the poet uses to make his poem satiric in nature. Maduka sheds more light on this concept: The word irony means so many things to many people that its no longer very useful as a critical idiom. The protean character of its use has resulted in an array of terms associated with it. Thus, one frequently hears of such expressions as Verbal Irony. Irony of Situation, Sophoclean Irony, Irony of Life, Euripi dean Irony, Tragic Irony, Cosmic Irony, Dramatic Irony, Irony of Things, Irony of Circumstances, Irony of Character ( 139, The Intellectual and Power Structure) Peters complicates dominant racial renditions of African exiles life in Europe by challenging oversimplified historical facts. The poem problematizes a disturbing emotional turmoil to produce a poetic effect in which racial narratives are recognised as the stereotypical occurrences, but have been complicated to the point where it can no longer be definitive. Migration breeds alienation, wherein contentious ideological perspectives of the racism are organised into a fluid and recuperative narrative, which urges the reader to apprehend the ways in which ambiguous representations of the exile which yield a more nuanced and complex literary vision of the African racial condition than that rendered by historical documentations. In this poem, many of these ironies are applicable. The most important are: irony of situation, irony of life, dramatic irony, irony of circumstances and irony of character. This is because exile explores all these feelings in the life of the African whose character is very critical in the poem. Stanzas three and four explain more: No coward he respository of rejected talents an ounce of earth silted weightily in his heart. the breaking point is looking back In this stanza, Peters commences a poetic evaluation of the significance of western education to contemporary African students. Inspite of the difficulties generated by the racially stratified England, the persona does not disintegrate with the threats of racism. But has to maintain a stoical fidelity to his pursuit of western education, whose immense reward will translate to the transformation of his African society. And more so, he can not afford to pack his bags and return to Africa, because the breaking point is looking back. But has to cope with the social, psychological and economic stress of England as to acquire western education at all cost. This necessitates that he deplores courage as a tool of postmodernist sensibility, towards surmounting these travails. The treatment of a sensitive socio-political issue of racism in this poem underscores James Reevess observation that, what poetry does to the mass of ordinary experience is to make permanent and memorable whatever in it is vital and significant(88). Peters in this poem ostensibly criticises racial discrimination, and amplifies the plight of African students in their determination to confront this social malaise. Crossed the Rubicon Race, nationality, ideology, religion arrowed from earth to moon founder of a new brotherhood an hero he not of our nation born Here, the character in the poem is undergoing some rejections. He is grossly isolated, crossing the Rubicon is a metaphor for Atlantic Ocean. The poet is calling an attention that this character who flew across the Atlantic is now been exiled physically and psychologically. He battles racism, nationality stratification resulting into modern slavery, religious differences, ideological divergences, post-nationalism and globalization. Language to this poem is very crucial to the understanding of exile and its attendant evils. Peter concurs that African students must embrace alienation as it is transitory yet mandatory for the pursuit of western education. This reverberates Jacques Derridas explanation that reality, and historical representation of events that attempts to document reality must be inscribed in contradiction and ambivalence. Derrida insists: If we have been insisting so much since the beginning on the logic of the ghost, it is because it points toward a thinking of the event that necessarily exceeds a binary or dialectical logic, the logic that distinguishes or opposes effectivity or actuality (either present, empirical,living-or-not) and ideality (regulating or absolute non-presence). (italics original 78) Suffice to say that Derridas logic of the ghost explicates the ways in which He Walks Alone Articulates a similar contradiction that bifurcates binaries of racism to establish a more problematic historical representation of exile. The poet chooses both the connotative and denotative language to portray the colourful images and metaphors which he explores in the handling of exile as motif in the poem He Walks Alone Stanzas five, six and seven substantiate this assertion. Lenrie Peters mastery of the English language allows for an unbiased evaluation of communities imagined through language, which neither obscures specificity nor emphasize notions of fixed identity. Such evaluation succinctly foregrounds the questioning and critical evaluation of the disadvantaged position of the exile. Known no tenderness skin a mosaic of scars heart in fixed deposit safe from ridicule, decomposing Marionette-strings linked with stars Exile go home under your bed a bowl of tears leave back streets nightmares evenings kneeling in pews brassy noises of homely fires Dream and wait coarse cauctus of desert wastes perhaps tomorrow sunflowers fading in the heat will lie insensate at your feet In this poem, the choice of both connotative language and denotative language is to present the motif of exile in its natural state. The poet wants to prevent ambiguity by using everydays language as connotative and implied language as denotative. The image of poverty is too conspicuous in the poem. The character lives in isolated area, some areas are exclusively reserved for immigrants and some jobs are also exclusively reserved for immigrants. Such jobs include cleaning, flushing of toilets, etc. Lenrie Peters is extremely critical about the use of language in the poem. Although he sounds very harsh, maverick and mechanical when he says exile go home. The poet seems to be worried about frustrations, psychological intimidation people in exile go through. Although this is self exile, he admonishes the Africans that they should seriously start thinking about home for the sake of development and posterity. Similarly, the arrays of metaphors which are situational make the motif of exile interesting to study. Though exile is a social factor, the poet is calling attention that instead of constant endurance and travails, affected persons can make it good at home. Although man is powerless in the face of uncontrollable phenomenon, the poet achieves success in his artistic craft and the handling of the theme of exile as motif in He Walks Alone The title of the poem is symbolic because it expresses the exile experience and it emphasises individualism which is not part of African culture and tradition. Above all, it is a contribution to African literature because African literature, indeed the literature of black civilization, in modern times, has moved from the literature of protest to the literature of assertion and emancipation, which also indicates self-examination (Black Aesthetics, ix). Of paramount significance is the musical theatricality which the poem employs in its structure, which gives the poem an aesthetic bravura and imaginative splendour. The significance of this regular patterning is to show that exile is a continuous phenomenon in the life of people. As African people move from one place to the other, other people too may consider relocation from one locale to the other. They would begin to consider balancing with the socio-geographical factor of the environment they find themselves in. In the course of thi s, nostalgia, pain and acceptance problem sails in. The end rhyme employed by Lenrie Peters could be considered original because it neither conforms to Elizabethan nor the English type. The tone of the poem is melancholic. That is the situation exile encourages. The poet is exhibiting a practical manifestation of what it is to be in exile. The expectations are usually very high but the system is not accommodating to satisfy all the yearnings revolving in the mind. The audience would perceive He Walks Alone as a didactic poem. A didactic poem is a poem that teaches and explains the rudiments about human society and predicament. The motif of exile is an over ­- riding factor in this poem. The poem exegetically breaks down and overturns the European jaundiced understanding of African cultural milieu, by resisting a widely accepted, and otiose depiction of the African students sojourn in Europe as blissful, celebratory and quintessential. But Peters through a complex exteriorization of his experience in London, depicts the thorny convolutions of exile. Conclusion The motif of exile is the main preoccupation that Lenrie Peters examines in exhaustive chunk. He uses rich imagery to demonstrate this, bearing in mind that Africans are people of historical evolution in the word of Boyin Svetlana. This poem is very sensitive to the plight of exile and identity. The use of ordinary language is to denote clear image of understanding so that the issue of ambiguity would not arise. To sum up, Lenrie Peters He Walks Alone is an exemplification of exile experience coupled with the question of identity and how these factors have dire consequences on the people. The rich artistic creation is a contribution to African literature.

Advantage Of Star Topology

Advantage Of Star Topology Star Topology: In a typical star topology, all computers/ stations are connected to a central device, usually a switch. They are connected to this central device via cable segments. Such cable segments are Unshielded Twisted Pair (UTP) and Shielded Twisted Pair, as well as, fibre optic cabling. http://www.inetdaemon.com/img/topology_star.gif Advantage of star topology: With the star topology, if one cable of device goes down, the rest of the network is not affected (fault tolerance). Disadvantage of star topology: However, because management of communication is centralized, if the main switch or hub goes down the whole network goes down. Extended Star Topology: As the name implies, it is a bit more advanced than the typical star topology. In this topology, there is also a central device, usually a switch, in the middle of the network. However, instead of computers being directly connected to this central switch, other switches or hubs are connected to its ports. Computers and other peripherals are then connected to these switches or hubs, forming other stars; hence an extended star is the final result. http://t0.gstatic.com/images?q=tbn:O2WYXsb8K_NPNM:http://upload.wikimedia.org/wikipedia/ro/b/b5/Extended_star_topology.png Advantage of extended star topology: As a result of there being a central switch, it is easy to locate and troubleshoot any problematic areas. Disadvantage of extended star topology: Again, because of the use of the centralized switch, once the switch goes down it creates problems for the entire network. Ring Topology: In this particular network topology, each computer/ station is directly connected to the next one in line and ends at the very first computer/ station, resulting in a circular formation/ arrangement of the cables. Each computer has the responsibility of retransmitting communication messages. The communication messages all travel in one direction and as a result of having no end in the circular formation, there is no real need for termination. http://www.inetdaemon.com/img/topology_ring.gif Advantage of ring topology: Due to the topologys structure, there is no need for terminators. Disadvantage of ring topology: Any break or fault in the cable can disrupt communications. Bus/ Linear-Bus Topology: This structure utilizes a single cable segment which connects all the computers in a single straight line. All computers in this topology share this single cable segment and as a result a terminator is needed. This is due to the fact that the signals need to be absorbed as they reach the end of the bus in order to free the network for fresh and newer communications. http://www.inetdaemon.com/img/topology_bus.png Advantage of bus topology: This is an inexpensive topology to install. Disadvantage of bus topology: With all the devices sharing the same backbone cable, communication speeds are lowered. Tree Topology: Logically, this is an extension to the less complex bus topology. www.networkdictionary.com states that The transmission medium is a branching cable with no closed loops. The tree layout begins at a point called the head-end, where one or more cables start, and each of these may have branches. The branches in turn may have additional branches to allow quite complex layouts. It is often referred to as the star- bus topology. Available from: www.networkdictionary.com/networking/lanat.php [Date accessed: October 24th 2009] graphics/04fig11.gif Advantage of tree topology: This topology allows point to point wiring for individual sectors. Disadvantage of tree topology: A break in the main backbone cable will affect the entire network. Mesh Topology: In the mesh topology, each device in a network is connected to every other device in the particular network. The mesh topology is typically used to connect several LANs together to create a WAN (it is more WAN based technology) e.g. the internet is a perfect example of a mesh topology. http://www.google.tt/images?q=tbn:MKaJ7Z8cc3BUJM::www.erealmedia.com/cms102/uploads/NetworkingPrinciples/Chapter1/1_23_MeshTopology.jpgt=1h=196w=176usg=__QGrcgQACaPCnhXDPW-hE9X5a-Rw= Advantage of mesh topology: Due to the fact that all devices are interconnected to each other, there are various alternate routes, which improve fault tolerance. Disadvantage of mesh topology: Managing and troubleshooting this architecture is very difficult, complex and expensive. 1.2.0 Advantages and Disadvantages of LAN media The media used in a typical LAN (Local Area Network) are Coaxial cables, Twisted-pair cables (Unshielded and shielded twisted pair) and Fibre Optic cables. 1.2.1 Advantages of Coaxial cables: Appropriate for Broadband system: Coaxial cables possess adequate ranges of frequency that can support several network channels and as a result of such capability, allows for much greater throughput. Better bandwidth: Compared to twisted pair cables, coaxial offers a better bandwidth system wide, as well as, better bandwidth for each network channel. As a result of this, there is support for a diverse range of service. Network functionalities such as data, voice, video and even multimedia can profit from the improved capacity. An even better spacing between amplifiers: Due to the cable shielding possessed by coaxial, there is a reduction in noise and crosstalk, thereby allowing amplifiers to be spaced farther apart. Lower error rate: Noise resistance is enhanced because the inner conductor is in a wire mesh and coaxial has lesser error rates. Better channel capacity: Extensive capacity is offered from each of the several channels. Disadvantages of Coaxial cables: Installation can be expensive Prone to damage from lightning strikes: People residing in areas, in which lightning strikes frequently occur, must be cautious. If the lightning is conducted by a coaxial, chances are that the equipment connected to the end of that particular coaxial, may be fried. Noise: The path of return has noise exertion and the end apparatus requires additional aptitude to deal with error control. Deployment architecture problems: The bus topology in which the coaxial is set up is vulnerable to noise, clogging and security can be jeopardized. Bidirectional (two-way) upgrade is required: In countries where there is a history of cable television, these systems are designed and built for broadcasting, not interactive communications. For a service provider to offer a subscriber any form of two-way communication services, the current network system needs to be upgraded to a Bidirectional system. 1.2.2 Advantages of Twisted pair cables: The cost of installing twisted pair on site is low High availability: Billions telephone subscriber lines established on twisted-pair have been set up and because it is already in the ground, the telecommunication companies will use it. Low cost for local moves, additions and changes in places: Individuals can swap twisted-pair terminating in a modular plug with another jack. This can be done without a service technician, given that the wiring is already in place. Disadvantages of Twisted pair cables: Frequency spectrum is limited: The total serviceable frequency spectrum of is about 1MHz. High error rates: It is extremely susceptible to interferences in signal communications, caused by EMI (Electromagnetic Interference) or RFI (Radio Frequency Interference). Data rates are limited: The longer the distance the signal travels over cable, the lower the data rate will be. At 30 feet (100m), twisted-pair is capable of carrying 100Mbps. At 3.5 miles (5.5km), the data rate can drop to 2Mbps or possibly less. Short distances are required between repeaters. 1.2.3 Advantages of Fibre Optic cables: Fibre optic cables have higher bandwidth compared to other mediums. It is impossible to tap into fibre optic cables. This makes them much more secure compared to other mediums. One can add equipment to provide extra capability over a fibre without having to change it. No electricity passes through the cables what so ever, and as a result they do not conduct lightning strikes They are light weight Disadvantages of Fibre Optic cables: They are more fragile compared to other mediums. Installation of the cables is quite expensive. Termination of fibre optic cables is quite complex and requires special tools 1.3.0 Recommendation After much investigation of the various LAN topologies and media, I have gathered comprehensive information and have come to a conclusion which topology and media type should be used. With respects to the LAN topology, I strongly recommend that the extended star topology be implemented. The extended star offers fault tolerance in that, if failure in one cable or device occurs, it doesnt pose as a threat to the rest of the network. If at all there are problems with particular cables or devices, the task of locating them is quite easy. Management is centralized due to the use of the centralized switch and it is easy to add devices as the network expands. Also, it can be upgraded for faster speeds and better performance, not to mention that it is the most widely used, so much support is available. Such a LAN topology proves to be quite costly but with all its benefits it is worth the expense. With regards to network media, if the extended star LAN topology is to be in use, the unshielded twisted-pair cables are a suitable medium. The installation costs are low and in addition, any changes or additions are cheaper compared to other media types. Furthermore, telecommunication companies will use subscriber lines that already exist, so there is no need for additional costs of running lines. Bibliography K. Wilson Jarrett and L. Goleniewski, (Oct. 12th, 2007), Traditional Transmission Media for Networking and Telecommunications. (Coaxial Cable) www.informit.com/articles/article.aspx?p=683070seqNum=2# [Date accessed: October 24th 2009] K. Wilson Jarrett and L. Goleniewski, (Oct. 12th, 2007), Traditional Transmission Media for Networking and Telecommunications. (Twisted-Pair) http://www.informit.com/articles/article.aspx?p=683070 [Date accessed: October 24th 2009] K. Wilson Jarrett and L. Goleniewski, (Oct. 12th, 2007), Traditional Transmission Media for Networking and Telecommunications. (Fibre Optics) http://www.informit.com/articles/article.aspx?p=683070seqNum=5 [Date accessed: October 24th 2009] Network Dictionary, (2004-2010), LAN Architectures and Topologies: Bus, Star, Ring and Tree. www.networkdictionary.com/networking/lanat.php [Date accessed: October 24th 2009] Task 2 a) 2.1.0 Internet services required 2.1.1 E mail: The abbreviation for electronic mail; this is a system of exchanging information/ messages digitally via the internet. 2.1.2 Voice/VoIP: The abbreviation for Voice Over internet Protocol; this is a system used in telecommunications for the transmission of voice traffic/phone calls over any network based on IP (Internet Protocol) e.g. the internet. 2.1.3 FTP: The abbreviation for File Transfer Protocol; this is the TCP/IP standard used for the transferring of files from one computer to another. 2.1.4 TELNET: This is the TCP/IP standard used for remote terminal services. It allows users at one site to transparently interact with a remote system or network at another site, whilst appearing as a local terminal. 2.1.5 Video communication: J. Wilcox Pg.3 states, Video communication is real-time exchange of digitized video images and sounds between conference participants at two or more separate sites. 2.2.0 Required connection speeds 2.3.1 With regards to Audio and Data communication, 64 Kbits/s is sufficient enough for use of this service. In the case of Video communication, bandwidth of 2Mbits/s or more may be required for proper transmission. Furthermore, www.whichvoip.com states VoIP requires anywhere from about 24Kbits/s to about 90Kbits/s. Overall, once serviced with an appropriate broadband package, these requirements will be addressed. Available from: http://www.whichvoip.com/voip/speed_test/ppspeed.html [Date accessed: October 27th 2009] 2.3.0 Internet Service Providers (ISPs) In Trinidad, there are various internet service providers from which one can subscribe for broadband services. Blink, Flow, and Lisa Communications are such ISPs. 2.3.1 Blink Packages 2.3.2 Flow Packages 2.3.3 Lisa communications 2.4.0 Recommendation After investigations on ISPs in Trinidad regarding their services and prices offered, I have seen favourable packages with one particular ISP, Flow. Flow offers its customers bandwidth speeds ranging from 512k/1Mbps to 3Mbps/9Mbps. Also they provide free static IP addresses and email addresses, and the number of IP email addresses one receives depends on the package one chooses. The packages are as follows:

Essay --

The Declaration of Independence stated that, "All men are created equal" but this statement did not have any meaning for white men between 1876- 1965 due to the institution of slavery. The Thirteenth Amendment was passed in 1865and put an end to slavery. The Fourteenth Amendment granted equal protection under law, and the Fifteenth Amendment gave black people the right to vote. Despite these Amendments, African Americans were still treated differently than whites. According to the law, blacks and whites could not use the same public facilities, ride the same buses, attend the same schools, etc. These laws came to be known as Jim Crow laws. The documentary focused on Charles Hamilton Houston, also known as â€Å"the man who killed Jim Crow.† He was a prominent African American lawyer, Dean of Howard University Law School, and the director of The National Association for the Advancement of Colored People (NAACP). He began his fight against segregation between whites and blacks alone but gradually started to encourage other young lawyers to join him in his fight. These young lawyers continu...

A Comparison of Fate in Iliad and Oedipus Rex :: comparison compare contrast essays

Fate in Iliad and Oedipus Rex In the stories The Iliad and Oedipus Rex, Oedipus and Achilles exemplified the portrayal of how a personal characters' fate may lay in their own hands. The egotistical mindset Oedipus held triggered one of the most tragic turns in his future, resembling Achilles. As for his excess pride, it resulted in the loss of his good friend Patroclus. Oedipus' boastful ways were the initiation of his disastrous downfall. A few years before Oedipus took reign of king, he was requested to step aside while a group of men passed. His self-esteem felt intruded and he was so enraged he killed the crowd. Thinking that he already knew his true father Oedipus did not know that one of the members of the assembly that he had slaughtered was his own father, King Laius. Destroying his father meant destroying the city he was soon to befriend as their king. Oedipus felt as if this curse came from above, as he says in line 1285, "Apollo. Dear children the god was Apollo. He brought my sick, sick fate upon me." But he also believed his ignorance played quite the role in his fate, as in line 700 he says, "I think I may be accursed by my own ignorant edict." In the not so tragic fate that Achilles life took, his obsession of his ego and pride was also the cause of the loss of his friend Patroclus. Agamemnon stole Briseis away from Achilles as revenge for him having to return Chryseis, to her father. In the proud eyes of Achilles this was a blow to his ego and chose that he would not fight in the war against the Trojans. Even though his friends remained in the war, he wished humiliation on Agamemnon. Before the war Nestor presented the thought of Patroclus wearing Achille's armor and taking his place of battle, so Patroclus followed the suggestion and went into war with Achille`s armor on.

Analysis of Literary Elements in Pride and Prejudice

This quote tells the reader that Mr.. Bennett is a multi-characteristic person and than goes on to describe how so. He is a mixture of qualities that all differ from each other such as; humor and reserve. Austin creates this passage to emphasize how versatile Mr.. Bennett can be. This Inclusion of description of Mr.. Bennett also helps the reader understand more about his character and even provide a form of foreshadowing of how he might behave or react in certain situations later in the book. The main purpose of a loose sentence is to create a informal and relaxed tone in a passage.This use of a loose sentence makes the reader feel more unforgettable as they get to know the characters and establishes the book as being a conversational piece. It also presents the tone of this book as being more like a Journal or diary than a formal novel. This example of loose sentence fits Into the books overall style and tone. L Honors English 9- Period 1! 25 August 2014! Literary Analysis #2! â₠¬Å"l would not be so fastidious as you are,† cried Binge, â€Å"for a kingdom! Upon my honor, I never met so many pleasant girls in my life, as I have this evening; are there are several of them you see uncommonly pretty. † (Austin 1 1)!In this passage from Pride and Prejudice, Austin shows contrast between Mr.. Occurs while the characters being foiled, Mr.. Binge and Mr.. Diary, are at a ball and looking for pretty woman to dance with. As Binge finds many of them beautiful, it shows how he is fond of everyone and wants to see the good in them. On the other hand, Diary is more conceited and proud. He is not approving of many people and is quick Judge, resulting in him not dancing. This foiling characterizes the two men so the readers get to know more about who they are. This quote enhances the story by emphasizing the opposition of their character in a elegant language.They both are close friends but view the world differently. As an effect of this foil, the reader gets to understand the characters, their reason for behavior, and understand events that could possibly result because of their personalities later on in the book. Also, the characters get to shine because of how opposite they behave and interact with others. In this context, Mr.. Binge seems a very kind and social person. If Mr.. Diary weren't present to be conceited, Mr.. Binge would come off as an average person. ! Sydney Simpson ! Literary Analysis #3!Elizabeth continued her walk alone, crossing field after field at a quick pace, Jumping over stiles and springing over puddles with impatient activity, and finding herself at last within view of the house, with weary ankles, dirty stockings, and a face glowing with the warmth of exercise. † (Austin 32)! This select quote from Pride and Prejudice exemplifies the literary term imagery very well. Austin uses very detailed words to describe Elizabethan actions and appearances as she attempts to reach the Binge house where Jane reside s. Imagery is a use of vivid language to describe something and create an â€Å"image† in the readers dead.Imagery also awakens the reader's senses to feel, taste, hear, smell, or see what is being described. It is present all throughout Pride and Prejudice. The author uses this to connect the readers to the book. Imagery also helps the reader understand the emotions and thoughts of character by really describing what is happening and how they react in that situation. This quote clearly fits the term because of the texts descriptive voice of how Elizabethan actions convey her emotions. For example, we can see how determined and excited Elizabeth is because it is described so well how she s running to the house despite the rain.When she appears to the door, the Bentleys are appalled to see her in such manner. We as readers understand that because we can picture in our heads exactly what she appears as. ! 26 August 2014! Literary Analysis #4! â€Å"Her performance was pleasing , though by no means capital. † (Austin 25)! ! This quote from Pride and Prejudice uses the literary technique of rhetorical shift. The characteristics of a rhetorical shift include changing the attitude from one to another in a sentence with a conjunction such as but, or, or though.This passage fits refectory because it starts off with a positive attitude towards Charlotte instrumental performance and than shifts the tone to a more negative attitude. We know this because Austin uses the term says â€Å"by no means capital† meaning subpart and not accepted. Using a rhetorical in the text shifts the mood and/or ideas in the passage. In this case, the main idea of the passage before talked about was Mr.. Diary and Charlotte associations with Colonel Forester. Using the rhetorical shift as a transition phrase, the idea's shift to Charlotte performance and her family. Honors English 9- Period 2! 28 August 2014! Literary Analysis #5! â€Å"Other books were produced and afte r some deliberation, he chose Force's Sermons. † (Austin 68)! The literary term allusion is used in this quote from Pride and Prejudice by Jane Austin. An allusion is addressed to as a statement that refers to something without mentioning it directly. In this case, the book Force's Sermon's was referred as a book being read to the Bennett girls by Mr.. Collins, their father's cousin and heir to the Bennett estate. The book teaches of sermons or morals to women written by clergyman James Forced in 1766. Mr..Collins is also a clergyman, or member of the leery in church. This hints at Mr.. Collins want for the Bennett girls to follow the sermons of being proper and lady-like. It makes sense because in this time period, family. Mr.. Collins book choice also reveals more about his character and support of women staying at home. It becomes obvious that the Bennett daughters want more for themselves other than a housewife because Lydia is astonished of his book choice and interrupts him because of disinterest. Mr.. Collins than becomes offended and confesses he is surprised how many women don't follow the sermon when it is there for their benefit. !

Internet Marketing

1. What makes marketing on the Internet different from other forms of direct marketing media? The Internet is an interactive marketing medium for direct marketers offering information access and two-way communication with customers in real time via the computer. Interactivity is what makes marketing on the Internet different from other forms of direct marketing media. 2. What are some advantages of interactive media? i) Wide reach-The internet reaches a worldwide audience of millions of consumers and enables small companies and entrepreneurs to be transformed into global entities instantaneously. i) Convenience-The Internet is almost like a global trade show that is open 24 hours a day, 7 days a week, and any time of the day or night. iii) Low cost- Direct marketers pay for the Internet based on local phone access, not on how widely they distribute their message. iv) Flexibility- he Internet offers great flexibility and permits changes in offers and direct response communications ins tantly, instead of waiting until the next printed catalog is published to change prices or other features. 3. Explain the evolution of e-business. Stage 1:Brochureware- In this stage, organizations began to use the Internet as a bulletin board for brochures, employee telephone directories, and over time for more critical documents such as catalogs and price lists. Stage 2:Customer Interactivity-This next phase is when companies created an interactive dialogue with their customers, encouraging them to inquire, request, register, and online. Stage 3:Transaction Enabler- In this stage, companies began using the Internet to expand transaction. selling products, procuring supplies , enabling internal processes) Stage 4:One-to-one Relationships- This is when the Internet began to be used to create customized silors of interactivity. Because web technology allows companies to deal with customers on a one-to-one basis, product pricing became fluid, dictated by individual customers, often in an auction process. Stage 5:Real-Time organizations-Zero latency organizations are able to plan, execute, a nd aggregate buyers and sellers in a virtual arena. These companies understand customer needs and deliver value in real-time. Stage 6: Communities of Interests( COINS)- The Internet helps companies create communities of common interests that closely link various partners in a value chain. Example, eBay where consumers who possess common needs or interests can competitively bid on a given product. 4. What are the requirements of interactive media? i) Consumers must be able to control when they view the products and which types of products they are viewing. i) Consumers must be able to control the pace at which they review products. iii) Consumers must able to place an order or request additional information directly via the medium rather than having to order through another method. 5. How has technology changed marketing research? Technology has made marketing information readily available, easy to access, current and relevant marketing activity. Much of the information available online, such as government reports, is free of charge, w hich enables marketers of any size to access and obtain this valuable market data. The main cost involved in conducting online market research is the human resource costs, because it requires manpower to surf the Web and identify and download relevant information. 6. What are four of the many strategies to maximize â€Å"click-through† rates? i) Ask for the click-through action- The easiest way to increase click-through is to simply ask for it. ii) Animate a banner advertisement- Animation increase the likelihood that the advertisement will draw the user’s attention and also generates more clicks than static banners, all else being equal. ii) Involve the audience- Engage the viewers to allow them to personalize advertising to their needs. Involving the viewer allows the advertiser to get to know them better, one of the primary goals of direct marketing. iv) Change creative messages frequently- The nature of the Internet means that responses occur quickly, on the first few impressions. 7. Discuss some of the strategies companies use to increase Web site traffic. i) Ask and you shall receive. Ask visitors to bookmark the web site. i) Offer a chat room or provide a bulletin board to open communication among consumers and give them a reason to come back. iii) Create an e-business card that accompanies each e-mail message. Be sure to include the URL in hyperlink format. 8. Identify and explain the three different types of search engine marketing. i) paid placement- Sometimes referred to as † pay-per-click† (PPC) or â€Å"cost-per-click† (CPC) paid placement advertising uses text ads targeted to keyword search results on search engines through programs such as Google AdWords and Yahoo. i) paid inclusion- paid inclusion entails the practice of paying a fee to search engine and similar types of sites such as directories or shopping comparison sites, so that a given web site or web pages may be included in the service's directory, although not necessaril y in exchange for a particular position in search engine listings. iii) Organic search engine optimization- This form of optimization includes the use of a variety of techniques to improve how well a site or page gets listed in search engines for particular search topics. 9. Name some of the characteristics that make a blog an effective tool for marketers. Provide an example of a blog that you think is especially creative. Characteristics that make a blog an effective tool for marketers i) Keep It Simple-Don't get caught up in the length of your posts. They don't have to be long. They can be random thoughts or tidbits of news regarding your industry. The key is to make them interesting. ii) Fast-loading pages: A page should load in 20 seconds or less via dial-up; at more than that, you'll lose more than half of your potential visitors. ii) Quality photography: A simple way to increase visual appeal is to use high quality photography. High quality product images are especially important for online retailers. An example, Twitter is the fastest growing network with more than a 40% increase in active users over the last 9 months , Facebook continues to grow with more than a 37% increase in active users from 2012 to 2013 and Google is not far behind in growth with 35% growth in 9 months. 10. What are some positive and negative characteristics of mobile marketing? Positive characteristics of mobile marketing : ) Personalization: Marketers can personalize text messages based on the consumers’ local time, location, and preferences e. g. , directions to the nearest vegetarian restaurant open at the time of request. ii) Location: Mobile phones amplify two key arguments for electronic commerce, location independence and ubiquity. Consumers increasingly expect tailored and location-based services, thereby underlining the importance of personalized mobile marketing. Negative characteristics of mobile marketing: i) Mobile is hot. Mobile’s high penetration and usage means there’s a lot of clutter and competition. Internet Marketing The effectiveness of social media advertising by means of using Facebook by Practical 2 presented to the Cape Peninsula University of Technology in Partial fulfilment of the requirements for the subject of Advertising and Sale Promotions of the National Diploma: Marketing in the Faculty of Business at the Cape Peninsula University of Technology Lecturer: Campus: Cape Town Due date: Declaration I, Tom Brown (210000007), declare that the contents of this assignment represent my own unaided work, and that the assignment has not previously been submitted for academic examination towards any qualification.Furthermore, it represents my own opinions and not necessarily those of the Cape Peninsula University of Technology. SignedDate Table of Contents Declarationii 1. Social media advertising effectiveness†¦ (full title)1 1. 1Internet usage in SA 1 1. 2Social media 1 1. 3Instant messaging (social networks for Facebook) 1 1. 4Facebook 1 1. 5Advertising/marketing communications on Faceboo k 1 1. 6Current research on Facebook 1 1. 7Generation Z 1 1. 8Hierarchy response models 1 Reference list2 Appendices Appendix A: Safe Assign report 3Appendix B: Integrating multimedia semantic content analysis of MXit 4 Appendix C: The talk uploaded: MXit and the technicity of the body 5 Appendix D: Fat stigmatization on MXit: A content analysis 6 Appendix E: Flaming on MXit 7 Appendix F: MXit, Critical Pedagogy, and Media Activism 8 Appendix G: MXit as a source of information 9 Appendix H: MXit: an opportunity for consumer narrative analysis 10 Appendix: I: Advertising Effectiveness and marketing Potential on MXit 11 Appendix J: Predicting the Determinants of Users’ Intentions for using MXit 12 Appendix K: Social Interaction with MXit 13 1.The effectiveness of social media advertising by means of using Facebook 1. 1Internet usage in SA A resent study has shown 6. 8% (6,800,000 people) of South Africans have access to the internet and 4,822,820 are Facebook users. ( www. inte rnetworldstats. com ). 39% of urban South Africans are using their mobile phones to access the internet. That is 20 million South Africans aged 16 and older. (Anonymous, 2011). 1. 2Social media Social media (also known as social networking) is the share of information and resources as a result in the communication by people, made possible by different online technology tools.This can be done by means of text, online video, blogs, images, podcasts, and other multimedia communication. (Doyle, n/d ) 1. 3Instant messaging (social networks for Facebook) Instant messaging is a feature of facebook that allows you to send or share information with your Facebook friends. The feature can be used at any time to communicate with other people on facebook. There is a bar on the right bottom corner of the screen where one can choose with whom one wants to connect and communicate with. (Reiss, 2010) 1. 4Facebook Facebook is the most popular Social network website on a global scale (www. cmag. com) and second most popular social media website in South Africa (The Mobility 2011 research project). Facebook is a free site that makes most of it’s revenue by means of advertising. The site was first used as a means for Harvard students to get acquainted , but in 2006 the sit became available to everyone who wanted to join. The site has over 500 million users. (http://www. pcmag. com) 1. 5Advertising/marketing communications on Facebook Facebook has a number of advantages and disadvantages to use for your business.Some of the focus Facebook can provide is on branding, customer engagement, reputation management, new customer acquisition, client retention, to drive web traffic to your website, the viral effect, a feedback mechanism, brand repositioning. (Jody, n/d) Because Facebook makes marketing fast and easy, it means that the company should keep up with marketing trends. â€Å"It can also act like a media to leverage your brand and get more authority so users can trust you. † ( Anderson, n/d) 1. 6Current research on Facebook Companies or everyday users can collect data from facebook pages that they have created, through means of Facebook polls.The polls are a graphical illustration of the people who visit your page. It illustrates active page visits and users, showing their age, gender, geographic location, giving one the ability to strategically improve ones marketing mix and to identify the target audience. (facebook. com, n/d) 1. 7Generation Y In a resent study showed that the majority of the generation Y, in South Africa, prefer Facebook over other social media mediums. As a result Google lost a 50% of their market share to facebook, due to user choosing Facebook as a search engine over Google.Mxit is still more popular than Facebook, but lack the loyalty Facebook users. The study shows people spend five times more hours on Facebook than on Mxit. Further studies have shown that generation Y, when given a choice, will choose the Internet over magazines, cell phones over using the Internet and tertiary education over using their cell phones. (Saunders, n/d) 8. Hierarchy response models REFERENCE LIST Doyle, A. n. d. cial Media-Socia Media Definition. http://jobsearch. about. com/od/networking/g/socialmedia. htm [1April 2011]. Fakhar, K. 2009.Benefits of Marketing Through MXit. http://webupon. com/marketing/benefits-of-marketing-through-MXit/#ixzz1I4mh0DZG [30 March 2011]. Haridakis, P. & Hanson, G. 2009. Journal of Broadcasting & Electronic Media. Social Interaction and Co-Viewing with MXit: 317-318, March 30. Laco, A. 2010. History of MXit. http://www. articlealley. com/article_1482289_81. html? ktrack=kcplink [30 March 2011]. Smith, D. 2010. Five million now online as web access grows in South Africa. http://www. guardian. co. uk/world/2010/jan/14/internet-five-million-south-africa [1April 2011]. Verna, P. 010. Pros and Cons for MXit’s Business in 2010. http://www. emarketer. com/blog/index. php/pros-cons-MXit-b usiness-2010/ [31 March 2011]. Ward, S. n. d. Social Media Definition. http://sbinfocanada. about. com/od/socialmedia/g/socialmedia. htm [30 March 2011]. Zawarski, Z. 2010. Happy 5th Birthday MXit. http://www. zadling. com/2010/05/happy-5th-birthday-MXit/ [31 March]. Appendix A: SafeAssign Report Appendix B: Integrating multimedia semantic content analysis of MXit Only attached the first page! Appendix C: The talk uploaded: MXit and the technicity of the body, etc, etc†¦